Livia Bandeira | Portfolio

Graphic Design Motion Design 2021 — 2022

Sisu Ads

Sisu has been crafting nutritional supplements (vitamins and minerals) for more than 35 years, helping Canadians live healthy, happy, and balanced lives.

The goal was to create a series of ads featuring the 3 vitamin gummies and highlighting their individual characteristics. The ads were advertised mainly on Instagram, but not only. All products are for kids, but it was important to attract the parents so they could purchase them with confidence.

Task

Create 3 ads, one for each vitamin gummy, using animation to advertise the benefits and best characteristics of each.

Strategy

Concept,
Style

Design

Motion Design,
Graphic Design

Client

Sisu

Contributions

Teamwork

Scope

Sisu ads were all planned with conceptualization and storyboards prior to photographing, animating and designing them. All ads were done with the packaging colours and the brand style in mind. They were kid-focused, but also with a touch of specific vocabulary to better communicate its benefits to the parents. The Vitamin C, and Calcium & D3 videos were done with a stop motion animation style. A short video was added to the Calcium & D3 video along with the stop motion to bring a persona to the video. The Multivitamin video was done with photography and motion graphics.