Livia Bandeira | Portfolio — Solgar Emails Campaign

Graphic Design Web Design Motion Design 2021 — present

Solgar Emails Campaign

With a legacy spanning over 75 years, Solgar^® stands as the epitome of excellence in the realm of vitamins. Committed to crafting unparalleled and innovative products, Solgar^® meticulously combines the finest-quality ingredients to provide the support you require, precisely when you need it. Proudly made in the USA since 1947, Solgar^® sets the gold standard in vitamin supplements, always putting the health and wellness of its clients first.

The goal was to maintain constant user engagement and information dissemination, boost sales, and broaden the email subscriber base.

Task

Create a monthly, sales-focused series of emails to advertise the brand and its products, keeping users engaged and informed.

Strategy

Concept,
Style

Design

Graphic Design,
Web Design,
Motion Design

Client

Solgar^®

Contributions

Teamwork

Scope

Solgar's emails are designed with the brand's style at the forefront, employing diverse content organization and asset extensions to captivate users and effectively convey information. These emails are structured around three key types of content: product-focused, informative, and sales-oriented. The informative content is not just about the products but also about health and wellness, empowering the audience with the knowledge to make informed choices. The emphasis on high-quality product photography has significantly contributed to the success of Solgar's email campaigns, with meticulous attention to detail ensuring visually appealing renders in cases where photography is not feasible, seamlessly integrated into attractive backgrounds for maximum impact.